“Sans” sounds like “sang” in French,
meaning
not a song, but blood. How does one compose
a full-bodied question in a sans-serif
world?
Sleek letters in simple shapes use words
that observe
primary colors as full spectrum. They
ignore
the coition of commerce and philosophy, distrust
complexity in favor of bold plastic form.
Google’s new logo reflects a psyche that
accepts
with childlike reverence answers provided.
Dropped serifs reveal how industry
pegs the consumer mindset, baselines by
design
intellectual values at the elementary
school level.
Rather than raising the bar to more elegant
solutions, more eloquent connotations,
sans-serif Google asserts the palatability
of policy and analysis that acquiesce to roaring
rhetoric over harmonious solutions.
Past history, long-term viability, the
nuance
of consequence require the more difficult
process of thoughtful reflection, yet all
are lost condensed in bold immediacy.
In their stead, only giddy anticipation
remains like a weanling calf bleating,
“When can I have ice cream?”
~*~
